EC.1 Develop and implement a comprehensive economic development plan and policy agenda

EC.1. 1 Undertake a comprehensive assessment of East Portland's strengths, weaknesses, opportunities and threats for economic development, including work skills profiles.
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PDC leading Gateway Business Development Strategy, including a strengths/weaknesses/opportunities/threats analysis, demographic and workforce analysis, and strategies for growing jobs. This study is unique to the Gateway URA, not all of East Portland.
Gateway Business Development Strategy Website: http://www.pdc.us/ura/gateway/membs-mins-notes/businessdev/bds-committee.asp
The EPAP Economic Development Subcommittee is working with the Portland Development Commission to create an East Portland Economic Development Assessment. The Assessment will produce a Strengths/Weaknesses/Opportunities/Threats analysis including: * Commercial corridors and transit stations * Industrial and employment lands * Workforce * Business support The Assessment is to be completed in mid-2011.
EC.1. 2 Identify family-wage target industries and develop a plan to pursue such industries; identify partnerships, funding and timeline necessary to implement the plan.
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PDC recently completed City's Economic Development Strategy, that includes an approach to attracting and growing target industries.
PDC currently working on Neighborhood Economic Development Strategy that, in addition to looking for target industry job grownt, also focuses on job growth along commercial corridors and within all of Portland's neighborhoods.
Neighborhood Economic Development Strategy Website: http://www.pdc.us/bus_serv/ned.asp Portland Economic Development Website: http://pdxeconomicdevelopment.com/
EC.1. 3 Develop and implement marketing plans to recruit target industries.
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The 2015 Lents Street Fair supports/promotes economic growth in the neighborhood.
EC.1. 4 Develop an advocacy agenda for promoting economic development in East Portland. Identify opportunities to influence public policy, planning, and funding decisions that affect economic development and investment in the area.
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The 2015 Lents Street Fair helps to support/promote economic growth in the neighborhood.

EC.2 Promote key opportunity sites for economic development

EC.2. 1 Inventory and prioritize developable and redevelopable industrial and employment lands for recruitment of target industries.
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See Gateway Business Development Strategy.
http://www.pdc.us/ura/gateway/membs-mins-notes/businessdev/bds-committee.asp
EC.2. 2 Identify and prioritize commercial nodes and commercial street frontages suitable for storefront and/or "main street" improvements; consider other design and infrastructure improvements.
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PDC offers Storefront Improvement Grants in all of the Gateway URA and along commercial corridors in the Lents URA.
PDC Storefront Improvement Grant Website: http://www.pdc.us/pubs/inv_detail.asp?id=179&ty=46
Division Midway Alliance (DMA) took advantage of as many neighborhood summer events as possible. We attended 7 different community events from July 21 to September 16 and grew our email list to over 150. Currently 237 community members and 87 businesses, neighborhood associations, civic & faith based organizations support DMA’s efforts. At community events we asked opinions of area residents regarding their choices for businesses they would like to see along Division Street; residents’ main concern was the commercial node of 122nd Ave and Division which has many empty storefronts.
Division Midway Alliance used the survey it developed to discover how the community wants the organization to spend $50,000 in capital improvement projects in the commercial district. 12.6% of respondents expressed an interest in seeing business spruce ups. Because of this, the capital improvement committee is creating Storefront Improvement Grants that any business located between 117th & 148th Avenues along SE Division Street will be able to apply for and receive. These grants should be available by summer 2015.
EC.2. 3 Identify and promote opportunities for siting public institutions in the area, such as government offices and court houses.
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East County Courthouse groundbreaking at 185th and Stark St. Gresham, OR. Jan.7, 2011 --This facility represents an important partnership between a growing community, law enforcement and the Board of County Commissioners. It will provide easy access to the judicial system for many of our residents. The project also will help stimulate the economy by providing much-needed jobs during these tough times. County practices around sustainability will be supported as the new building is created. It will be completed early 2012.

EC.3 Promote and support small and independent Portland-based and -owned businesses

EC.3. 1 Identify and develop strategy to remove barriers to small business development in East Portland.
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See Neighborhood Economic Development Strategy.
http://www.pdc.us/bus_serv/ned.asp
Saturday morning sessions are being offered in the NW Academy Garden to teach urban farming methods that can then be used to create vegetable gardens for people to utilize as an income flow.
The ROSE Community Development Corporation's 1planet Marketing Project provided marketing assistance including flyers, websites and menus for small businesses in the Lents Town Center.
Through interactions with district business owners, Division Midway Alliance staff determined that easy access to business technical assistance would remove a barrier to small business development in the area. Staff, through the Portland Development Commission's resources, was able to establish business technical assistance hours through PSU's Business Outreach Program (BOP). Business owners have the opportunity to receive FREE, professional business development assistance through this program. PSU BOP staff is available for four hours every Wednesday.
EC.3. 2 Conduct East Portland-specific workshops about business development and revitalization.
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See Gateway Business Development Strategy. PDC also leading Lents Business Development Strategy that focuses on Lents Town Center.
Gateway Business Development Strategy: http://www.pdc.us/ura/gateway/membs-mins-notes/businessdev/bds-committee.asp
The EPAP Economic Development Subcommittee recruited a team of 7 Portland State University students to assist with outreach to businesses. The PSU team is planning an East Portland Small Business Forum for early May 2011.
EC.3. 3 Fund the Economic Opportunity Initiative for micro and small business development.
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EC.3. 4 Develop a centrally-located small business resource center.
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EC.3. 5 Expand outreach for the Economic Opportunity Initiative (EOI) for small business development throughout East Portland.
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The Portland Development Commission and EPAP sponsored a community meeting on the Economic Opportunity Initiative (EOI) on March 3, 2011 at the Midland Library. EOI provides small business technical assistance through nine partners: * Portland State University Business Outreach Program * Neighborhood House/ROSE CDC Child Care Improvement Project * Mercy Corps NW Entrepreneurship Project * Micro Enterprise Services of Oregon * Metropolitan Contractor Improvement Project - support to construction contractors of color * Hispanic Metropolitan Chamber of Commerce Small Business Support Program * Trillium Artisans - support to craftspeople making products with recycled and reclaimed materials * Portland Community College Small Business Development Center * Lewis and Clark Law School Small Business Legal Clinic For more information on EOI, contact Lynn Knox at PDC, 503-823-3200 or knoxl@pdc.us.

EC.4 Increase and promote workforce training and employment opportunities for East Portland residents

EC.4. 1 Promote East Portland as opportune location for trade/technical schools and other educational institutions.
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PDC leading the Gateway Education Center effort, a collaboration between Mt Hood Community College, David Douglas School District, Parkrose School District, and Portland State University. Concept would provide for both unique and shared space for these institutions and other private partners in a site located close to the Gateway Transit Center, that would improve workforce development skills for East Portlanders.
Through the generous funding from the East Portland Action Plan (EPAP), this summer, Impact NW's Urban Opportunities operated the Blue Lake Concession Stand at Blue Lake Park and employed students from East Portland and the Parkrose School District. Students were able to gain work experience, references and wages. The youth also engaged with community and team members that created a lasting positive experience!
EC.4. 2 Develop and build relationships between business community and other community organizations for mentoring, skill building, fundraising and development.
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This project is staffed by senior swimmers from Mt. Hood Aquatics (MHA)and David Douglas High School students. Action plan item EC.4.2 is addressed because the lessons provide part-time jobs for teenagers in a safe environment while building skills for future employment such as commitment, working in groups, leadership, mentoring, working with children of diverse socioeconomic backgrounds, and teaching.
The MHA swim team and DDHS students learned the skills to hold a job, teach by example, and mentor younger children. It provided the opportunity for a high school junior to co-write a grant and understand both the fiscal issues and how important volunteers are in balancing a project budget. In addition, an eighth grade student volunteered twice a week to assist with registering the swimmers. This was equal or better to any internship in customer service and job skills.
The video produced by the Building Cultural Bridges project interviews key members of the Portland city council,minority business organizations, and explores the dynamic between workforce realities and the Bhutanese cultural community. By creating a film about the obstacles and realities of the Bhutanese community with relation to work, we have created a lasting reference for business owners to understand the situation of the refugees and have more cultural understanding. Second, by inviting members of OAME, the Neighborhood Business Alliance, community organizations, as well as members of the Bhutanese community to the film screening, we have attempted to create direct dialogue between the groups, by facilitating the space and conversation starters by which communication can happen.
The Growing Entrepreneurs program at Fir Ridge Campus connected with community organizations and businesses to teach students about financial literacy, business development, marketing and the local food system.
Maxaction is working with Trimet and other community partners to develop, train members, and implement an Adopt a Station program at the Max stations.
At summer events, Division Midway Alliance (DMA) was successful at planting a seed in the minds of many East Portland residents that culturally diverse economic development would be on the rise in our communities. DMA is making financial grant requests, creating fundraising events, and asking for donations from local businesses in order to raise $30K that PDC will match to further the Division-Midway Neighborhood Prosperity Initiative.
Four multi-cultural, multi-lingual youth were provided with professional mentors and developed relationships with neighborhood business people through the ROSE Community Development Corporations's 1planet Marketing Project.
Division Midway Alliance (DMA) staff and volunteers continue to build and develop relationships between the business community and other community organizations by offering FREE professional business technical assistance, workforce development office hours, business owner networking events, community events like the Midway Harvest Festival and the Midway Night Market. Staff worked with Venture Portland, Commissioner Nick Fish's staff and East Portland business associations to establish additional funding to hire staff to help East Portland business districts build capacity to bring them into parity with the rest of Portland.
The 2015 Lents Street Fair helps to support/promote economic growth in the neighborhood.
EC.4. 3 Develop clearing house/program to connect East Portland residents with workforce training and education programs that lead to career track, living wage jobs.
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During the summer of 2011, an EPAP grant helped Fir Ridge Campus and Multnomah County SUN Schools offer a program called Growing Entrepreneurs. During this summer-long course, students participated in job skills workshops and ran a small produce stand on SE 122nd and Powell. Students learned about money management, customer service, profits and expenses, marketing and cashiering.
Portland YouthBuilders (PYB) expanded upon its Fields to Forks program, providing low-income youth with workforce training, career development skills, and subsidized hands-on work experience in an intensive summertime program. Students worked in the fields at Zenger Farm during the week and worked at local farmers markets on the weekends.
Four high school youth gained experience in marketing by completing marketing projects and participating in site visits to two local advertising firms. One of the ROSE Community Development Corporation's 1planet Marketing mentors reported, "The students appeared to gain valuable experience from the program. This occurred both in terms of work experience to be added to their fledgling resumes as well as the experience of learning how to present themselves and the program to business owners in a professional manner."
While just a small portion of all jobs, here is one way to keep business opportunities available for current residents in East Portland: the City (and EPAP) should also ensure that Section 3 of the Housing and Urban Development Act of 1968 (affirmative marketing) is upheld. The goal of Section 3 is to expand economic opportunity for low income families in the neighborhoods where they live. When a housing authority or any entity that receives HUD funding needs to employ additional personnel, they are required under Section 3 (Affirmative Marketing Plan Requirements) to direct all employment and other economic opportunities to public housing residents, and other low or very low income persons residing in the metro area. http://portal.hud.gov/hudportal/HUD?src=/program_offices/fair_housing_equal_opp/section3/section3
10 Native adults completing their internships in 2016 joined Wisdom of the Elders's LLC work crew, taking their newly acquired environmental assessment and habitat restoration skills into the workplace. A job with Wisdom's LLC is a living wage job.
EC.4. 4 Develop a comprehensive plan to train, place and advance East Portland residents in career track, living wage jobs.
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This project addressed EC4.4., which states “Develop a comprehensive plan to train, place, and advance East Portland residents in career track living wage jobs.” Over the project period, Portland Youth Builders (PYB's) Admissions Coordinator Ruthie Ditzler and Equity and Admissions Manager Rana Uzzaman led recruitment efforts in Lents and East Portland. These efforts included regular Thursday “info sessions” at PYB’s main location at 4816 S.E. 92nd, and other sites throughout our service area. PYB offers a multi-year program of education, vocational training, leadership development, community service, and long term support to 200 low income youth each year. PYB students complete high school while acquiring the skills, values, and experience necessary to be prepared for post-secondary success. The PYB program gives young people the opportunity to develop the tools necessary to pursue college and/or entry level jobs in the construction trades and apprenticeship programs, the technology field, or other careers.
12 Native American adults joined Wisdom's 3-month workforce training program, gaining workforce readiness skills (communication, networking, technology, literacy, resume building) and career pathway planning in environmental assessment and habitat restoration with partner organizations in Southeast Portland.
EC.4. 5 Connect East Portland residents to family-wage employment outside of the area by identifying and removing barriers, such as limited transportation options.
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